Privacy Policy

Last updated: April 3, 2026

Fortis Motion ("we", "us", or "our") operates the website fortismotion.com. This policy explains what data we collect, how we use it, and your rights.

1. Who We Are

Fortis Motion is an e-commerce audit and media buying agency. For privacy inquiries, contact us at audit@fortismotion.com.

2. Data We Collect

We collect data in two ways:

• Data you provide directly — when you book an audit (name, email, company, and any information shared during the engagement), or when you email us.
• Data collected automatically — with your consent, we use Google Analytics 4 (GA4) and the Meta Pixel to understand how visitors interact with our site. This includes pages visited, time on site, referral source, and browser/device type.

3. Cookies & Tracking

We use a cookie consent banner (CookieConsent v3 by Orest Bida). No analytics or advertising cookies are set without your explicit consent. You can change your preferences at any time by clicking "Manage preferences" in the cookie banner.

• Necessary cookies — required for the site to function. Always active.
• Analytics cookies — Google Analytics 4 (GA4). Only set with your consent.
• Advertising cookies — Meta Pixel. Only set with your consent. Used to measure ad performance and build audiences.

4. How We Use Your Data

• To deliver the audit service and communicate with you about your engagement
• To improve our website and understand what content is useful to visitors
• To measure the effectiveness of our advertising
• To respond to inquiries sent via email

We do not sell your personal data. We do not use your data for automated decision-making.

5. Client Audit Data

During an audit engagement, we request read-only access to your analytics, ad accounts, and email platform. This data is used exclusively to diagnose revenue leaks in your store. We do not store, share, or use this data beyond the scope of your engagement. We are happy to sign an NDA upon request.

6. Third-Party Services

• Google Analytics 4 — Google Privacy Policy
• Meta Pixel — Meta Privacy Policy
• Cal.com — used for booking. Subject to Cal.com's Privacy Policy

7. Data Retention

We retain contact and engagement data for as long as necessary to deliver the service and comply with legal obligations. You may request deletion at any time by emailing audit@fortismotion.com.

8. Your Rights

Depending on your location, you may have rights under GDPR, CCPA, or similar laws, including:

• The right to access data we hold about you
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to withdraw consent for cookies at any time
• The right to opt out of the sale of personal information (we do not sell data)

To exercise any of these rights, email audit@fortismotion.com. We will respond within 30 days.

9. Security

We take reasonable precautions to protect data shared with us. All access to client accounts is read-only. We do not store sensitive credentials.

10. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top will reflect any changes. Continued use of the site after changes constitutes acceptance.

11. Contact

Questions about this policy? Email us at audit@fortismotion.com.