Revenue audit firm for Shopify merchants

Find what your Shopify store is leaving on the table every month.

We audit your store across the full revenue stack and attach a recoverable amount to every finding. PDF report delivered in 48 to 72 hours.

Philippe Maza Built by Philippe Maza Founder · Operator in Meta media buying for Shopify brands
Fortis Motion Scan Engine Sample
Initializing revenue audit
Typical recoverable range $25-43K/yr
Why most reports go unfixed

You see the symptoms. The recoverable amount stays invisible.

Most audit reports give you a list of findings. None attach a recoverable amount to each one. Without that number, nothing gets prioritized. The report becomes another PDF in your downloads folder. We price every finding.

  1. 01Ads Same campaign for 100 days, performance dying Your top Meta campaign was the best performer last quarter. The same creatives are still running. CTR has dropped 40%, CPM is up 28%. Nobody pulled them because nobody compares week-over-week creative fatigue.
  2. 02Checkout Checkout passes QA, mobile users bounce Desktop checkout works. Mobile users abandon at step five out of seven. Analytics flags the drop. Nobody can tell you which field is breaking the trust.
  3. 03Email Klaviyo bill paid, flows dormant Your Klaviyo invoice arrives every month. The flows behind it have not sent a job in 90 days. Nobody on the team knows because nobody opens the flow tab.
  4. 04Tracking ROAS healthy, bank account flat Your Meta dashboard shows a 3x ROAS week after week. The bank account is not growing the same way. The pixel is double-firing Purchase events and the math is overstating returns.
  5. 05Margin Shipping calculator absorbs margin Someone set up your shipping calculator on day one. Nobody has touched it since. It has been absorbing margin on every order under $80 for two years.

The same handful of findings,
across most Shopify stores.

Sampled from the last batch of stores audited. Dollar ranges are baseline estimates. Your Scan computes the recoverable amount on your traffic and AOV.

AdsA beauty brand · Shopify Plus
$7–11K/yr
Conversion API missing server-side. Meta optimizing on browser-only signal, 30% of Purchase events lost to iOS / ad blockers. Budget allocated on partial truth.
CheckoutA wellness brand · Shopify
$4–7K/yr
Currency mismatch between PDP and checkout breaks 16% of international carts. Markets configured but storefront API not switching presentment.
CheckoutAn accessories brand · Shopify
$5–9K/yr
Returns policy worded as hostile in first 200 words. Cart-stage drop of 11% on cold paid traffic that scrolls to the footer before buying.
EmailA coffee brand · Shopify
$6–10K/yr
Post-purchase upsell flow off. Trigger present in Klaviyo but no segment routing. Average $11 add-on per order missed across the order base.
TrackingAn electronics brand · Shopify Plus
$3–5K/yr
GA4 enhanced ecommerce events incomplete. 30% of variant purchases fire with no SKU attached. Per-product CR math broken downstream.
MarginA footwear brand · Shopify
$4–6K/yr
Processor fees not benchmarked. Shop Pay would save 0.3% across every order vs current Stripe mix, on top of the conversion lift on express checkout.
What you actually get

One PDF. Every finding priced.
Delivered in 48 to 72 hours.

The Scan documents what is wrong on your store and attaches a recoverable amount to each finding. Below is exactly how one finding appears in your PDF.

A real finding, as shipped in the report
Finding 14 of 28
Discount code field exposed at checkout
Cold paid traffic sees the field, leaves the checkout to hunt for a code, and doesn't come back. The field should be hidden on first checkout for non-loyalty buyers, or routed via /discount/CODE URLs in email and ad campaigns.
Recoverable amount $3,200
Source: Shopify checkout audit · full methodology shown in the report
01
Every finding, priced
Each finding named, with a dollar value attached and a source citing the data we used.
02
Annotated screenshot
Every finding ships with a screenshot showing exactly where it appears on your store, URL bar visible for authenticity.
03
Priority order
Findings ranked by recoverable amount so you know which to tackle first.
04
48 to 72 hour delivery
Sent to your inbox after read-only access. No scheduling, no follow-up call required.
Overview · Full report from a delivered Scan
Fortis Scan · Jewelry brand · GCC
28 findings · $46,000 in recoverable amount · delivered in 48 to 72 hours
01
Top-revenue SKU stockout signal active 47 days, paid traffic still routing to it.
Recoverable amount: $9,400
02
Indexed but uncrawled pages, 8 high-intent keywords lost top-3 position.
Recoverable amount: $7,800
03
DMARC misconfigured, 18% of email broadcasts hitting Promotions tab.
Recoverable amount: $5,600
04
Sticky add-to-cart missing on mobile PDP, checkout entry down 23%.
Recoverable amount: $4,100
+24
More findings across the 5 umbrellas. Each one ranked by recoverable amount.
Read the full walkthrough

240+ checks across 5 umbrellas,
every tool that touches revenue.

Five umbrellas covering the full revenue stack. We check it against Shopify, Meta, Google, Klaviyo, GA4, Stripe and the rest of your tooling. Every finding gets a recoverable amount, every fix gets a priority.

Ads Paid acquisition, pixels, attribution, landing match
Meta Ads Google Ads Search Console TikTok Ads Pinterest YouTube Ahrefs
Also covers Creative angles & UGC sourcing · Landing-page match · Pixel & CAPI health · Audience overlap · SEO & organic search · Competitive ad intel · Geo & language targeting
Checkout What happens between landing and "Pay now"
Shopify RevenueHunt Loox PayPal Yotpo Recharge Klarna Afterpay Judge.me
Also covers CRO (homepage / PDP / cart) · Mobile UX · Page speed & Web Vitals · Trust signals & compliance · Payment & BNPL coverage · Discount-code exposure · Merchandising · Subscription portal
Email Welcome, cart, browse, winback, SMS, loyalty
Klaviyo Gorgias Omnisend Postscript Smile.io Loop Returns Attentive Intercom Zendesk Re:amaze
Also covers Lifecycle flows (welcome / cart / browse / winback) · SMS strategy · Loyalty & referrals · Reviews & UGC capture · Helpdesk macros & first-response · Returns & exchange friction · Deliverability & DMARC
Tracking Whether you can see any of it accurately
GA4 Tag Manager Microsoft Clarity Hotjar Segment RudderStack Triple Whale Northbeam FullStory
Also covers GA4 setup & events · Server-side tracking · Pixel & CAPI deduplication · Attribution model & windows · Session replay (rage / dead clicks) · CDP fan-out · Privacy-first (post-iOS 14.5) · UTM hygiene
Foundation
Margin
Shipping, returns, AOV, discounts, per-order math.
The foundation under everything above. We audit unit economics before we recommend any other fix. Without per-order math in place, every other fix accelerates unprofitable orders.
Stripe Shopify QuickBooks ShipStation Lifetimely
Also covers Unit economics & per-order math · Processor & BNPL fees · Shipping zones & free-ship thresholds · App stack audit · Plan-vs-revenue fit · International & multi-currency · Subscription margin · Sales-tax reconciliation
TOTAL · 245 checks · 20 detection domains · 5 umbrellas
See pricing Full audit shipped in 48 to 72 hours after access
Fit check

This is for you if.

Fortis Scan is built for a specific kind of founder. Read the two columns before you reach for pricing.

Yes, book a Fortis Scan
  • You run a Shopify store doing $500K to $5M per year.
  • You spend on Meta or Google ads but cannot tell which dollar comes from where.
  • You sense the problem is across the stack, not in one tactic.
  • You have paid an agency before and walked away with no documented findings.
  • You can grant read-only access to Shopify, Meta Ads, and your email tool.
Probably not for you
  • You want a "ROAS hack" silver bullet on one channel.
  • You expect a 30-minute discovery call before paying.
  • You already have a CMO or growth lead running this audit in-house.
  • You want the fixes implemented inside the audit fee. That is Fortis Seal.
  • You run BigCommerce, WooCommerce, or fully custom (Shopify only).
Yes, see pricing $1,500 one-time, 48 to 72 hour delivery
Philippe Maza
Philippe Maza
Founder · Lead Auditor

I kept seeing too many Shopify merchants struggle to scale despite a good product and traffic. So I built Fortis Motion to find where revenue gets lost between the two. I am an operator in the same tools you are, every day. We audit your store across checkout, email, ads, tracking, and margin, and we attach a recoverable amount to every finding. Every audit is signed by me.

Philippe Maza on LinkedIn
Have Philippe scan your store Fortis Scan $1,500, paid up front. Full report in 48 to 72 hours, no-find guarantee included.

Three ways
to work together.

A 3-step ladder. Scan audits and prices every finding. Seal implements them. Scale runs Meta paid with the recoverable amount captured.

Fortis Scan
$1,500
One-time · 100% upfront
Find every finding. No commitment.
  • 240+ checks across 20 detection domains and 5 umbrellas. Every finding named with a recoverable amount
  • Annotated screenshot for every finding, in-line in the report
  • Full funnel: checkout, ads, email, tracking, post-purchase
  • Delivered in 48-72h after access · 100% credited toward a Seal within 14 days
Fortis Seal
$2,500
One-time · 7 business days
Everything found, fixed for you.
Everything in Scan, plus
  • We implement every in-scope fix in 7 business days
  • Checkout, email flows, tracking, BNPL, DMARC, all done
  • Re-scan at day 30 with before/after numbers
Scan · No-find guarantee

If the audit doesn't surface at least $5,000 in recoverable amount, you don't pay.

Seal · 90-day guarantee

$2,000 back if the implemented changes produce no measurable lift (four conditions apply).

Max 3 new Scale clients per month to keep delivery quality.

What founders ask
before starting.

Why no discovery call?

A discovery call is friction. The Scan documents every finding in writing with the recoverable amount, so you can review the work on your own time. If anything in the report warrants a conversation after delivery, we hop on a call then.

What if you find nothing?

You don't pay. If the audit doesn't surface at least $5,000 in recoverable amount, the no-find guarantee covers it. You owe nothing and the report still ships so you can see what was checked.

Who runs the audit, you or AI?

Philippe runs every audit. Tools accelerate the mechanical work, and every finding is reviewed manually before the report ships. Philippe signs every report.

How does AI fit into Fortis Motion?

We use automation to run checks systematically and consistently across every audit. The judgment on what matters, how to price each finding, and what to recommend is human. Tools accelerate the scan. Philippe makes every call.

I have a Plus store, custom theme, or headless setup. Does this work?

Yes. Plus stores get the full audit with no scope changes. Custom themes and headless setups (Hydrogen, Next.js Commerce, etc.) are audited from the front-end behavior side. Server-side checks require access. BigCommerce and WooCommerce are out of scope.

Do you fix things or only deliver a report?

The Fortis Scan is the report. The Fortis Seal implements every in-scope finding within 7 business days. Most merchants run the Scan first, then decide on Seal based on what was found.

What data do you need access to?

Shopify Partner read-only, Meta Ads Manager read-only, GA4 viewer, Klaviyo read-only. No write access, ever. Access is granted by you and revoked when the audit ships.

Can I see a sample Fortis Scan report?

Yes. View a redacted sample at /case-studies/.

What's your turnaround on Fortis Scan?

48-72 hours after access is granted.

Why $1,500 for a Scan when other audits cost $5,000+?

Most $5,000 audits are a deck of 30 best practices and a 60-minute call. The Fortis Scan is Philippe running a 200+ check playbook on your store and writing the report with a recoverable amount on every finding. No deck, no call, no junior staff. The price reflects what it costs to deliver, not what consultancies charge for the same hour.

Do you work with stores below $500K ARR?

Our core ICP is $500K-$5M. We can work with smaller stores, but the recoverable amounts tend to be lower and the audit ROI takes longer to materialize. We will tell you upfront if your store is too small to justify the Fortis Scan.

Will you sign an NDA?

Yes. Send your standard NDA before granting access.

From the field

What we find when we scan a Shopify store.

We write up the patterns we keep seeing on real stores. Each article walks through one setting with a verifiable check and the methodology behind the dollar range.

Pillar report · 13 settings
Shopify Revenue Recovery Report: 13 settings with sources in 2026.
The 13 store settings that lose revenue silently. Each one with a verifiable check, a typical dollar range, and a fix you can hand to a dev.
22 min read · Updated May 2026
Read the full report
Field note
Returns policy hurting your conversion? Here's what we found scanning 50 DTC stores.
22 of the 50 stores we scanned ran a returns policy that quietly killed checkout. The article walks through the exact words, the dollar cost, and the fix you can hand to a copywriter.
7 min read · 50-store data set
Read the field note

We already know
what we'll find.

See pricing
Starts this week
See pricing Fortis Scan $1,500 · 48 to 72 hour delivery